Add Life
To Years

Help millions of people live longer, healthier and happier lives.

We build engaging and accessible digital tools for the tracking and improvement of cognitive health. We want to help prevent and detect dementia years earlier and at a fraction of the cost of current methods, extending quality of life for millions of people through personalised lifestyle improvements.

Dementia is the biggest health challenge of our time.

Dementia can’t be cured at the moment, it’s one of the top 10 causes of death in the world*. Even worse, detecting dementia takes far too long, is expensive and often inaccurate.

Non-specialists like primary care doctors are not well-equipped to detect or handle the early stages of diseases like Alzheimer’s.

Yet detection and prevention are key. There’s now growing evidence that markers in the brain can be seen 10 to 20 years before symptoms arise**. And if we act during this period there is a huge opportunity to reduce the risk of developing dementia.

Current research suggests that 30-40% of dementia could be delayed or avoided with the right lifestyle choices***.

Read more about dementia

Detection and prevention are key.